Concept & Generation

Why Use Games as Ads?

Embedding games as ad units provides a unique way to engage audiences and increase brand recall. Unlike traditional banner ads, interactive games offer users a hands-on experience that can lead to higher engagement and longer time spent with the content. Here are some key benefits of using games as ads:

• Higher Engagement: Interactive content, like games, captures users’ attention and keeps them engaged longer than static ads.
• Increased Brand Recall: By associating a brand with a fun and memorable experience, games help improve brand recall and user sentiment.
• Lead Generation and Conversion: Games can be customized to include lead capture forms or calls to action, driving users towards desired actions.
• Better Performance Metrics: Interactive ads often show better click-through rates and conversion metrics compared to traditional ads.

Incorporating playgen.io’s ad units can be a powerful tool for both advertisers looking to boost brand impact and publishers aiming to maximize ad revenue.

Creating Ad Units

With playgen.io’s ad unit editor, you can generate custom game-based ads tailored to different formats and audience preferences. Below is a guide on setting up your ad units using the editor:

1. Access the Ad Unit Editor:

   • From your playgen.io dashboard, navigate to the Ad Units section and select New Ad Unit.

2. Select Game Type:

   • Choose the type of game you want to use for the ad, such as Worday (as shown in the editor). Each game type provides a different interactive experience, making it easy to match your ad content to the target audience.

3. Customize Ad Unit Options:

   • Dimensions: Choose the ad unit’s size, such as 970x250 or 300x600, to fit different ad placements. Selecting the right size ensures that the game ad fits seamlessly within designated ad spaces on websites.
   • Language: Set the language to match the target audience, ensuring that the ad content is localized and relevant.
   • Branding and Links:
     • Background and Logo: Customize the background color and include a logo to match the brand's identity.
     • Call-to-Action (CTA) Link: Enter the destination URL for users to visit after interacting with the game, directing them to a product page, sign-up form, or other desired action.

4. Preview and Generate URL:

   • Once your ad unit settings are configured, preview the game to ensure it looks and functions as expected.
   • Click Save to generate a shareable URL for the ad unit. This URL can be embedded on websites or used in digital campaigns.

With playgen.io’s ad unit editor, you can easily create engaging and brand-aligned game ads that capture attention, promote interaction, and drive conversions.